We learn the brand before we build the moment.
More than 500,000 successful event activations tell us what creates engagement that lasts past the day. It runs in four stages, in this order.
Immersion
We take the time to learn your brand past the surface. We fully immerse ourselves in how your products look, feel, sound, taste, smell or speak, so the message we carry to your audience is the right one.
Planning
From strategic development to digital interaction, we turn market trends into consumer action. Digital effort is integrated before the activation opens, so reach is built before the first handshake.
Execution
Our team handles every part of the campaign — creative production, onsite activation, post-event communication. Creative and brand ambassador teams are cast to your consumer demographic.
Sustainability
Connections made during the activation are worked afterward. Digital effort keeps motivating purchase and influencing behavior once the footprint has come down.
Six senses. Six ways in.
A brand is not only seen. We build for every sense the product can occupy, and we lead with the one that moves your category.
See
The most seductive sense. Sight overrules the others, and sets the terms for everything else in the footprint.
Taste
Hard to introduce, and highly effective at driving trial. Where taste is possible, it does the persuading for you.
Touch
Skin is the largest organ we have. Feeling a brand in hand motivates purchase more reliably than being told about it.
Hear
Sound is tied directly to mood. It decides how long a person is willing to stay inside the experience.
Smell
Ten thousand times more sensitive than taste, and the sense that holds a memory of the brand the longest.
Speak
Word of mouth. 88% of consumers would try a brand a friend recommended, which makes the conversation the product.