Highlighted case studies

Success.
Customized to your objectives.

02More program read-outs

Six more, in brief.

Kellogg's Tonymobile vehicle on tour
Fig. 03 — The Tonymobile, 30-foot touring vehicle
Kellogg's — the Tonymobile

Iconic characters, driving to results.

Objective

Build equity in the characters and cut the dependence on discounting, while driving awareness and sales among working moms and kids.

What we ran

We fabricated a 30-foot Tonymobile and toured it through retail and sponsored events — character appearances and photo ops, gift with purchase, box-top redemption, and a station where kids personalized their own cereal box.

520M
Media impressions
+145%
Sales lift
7%
Mail-in redemption
Kahlúa Every Day Exotic Escape branded footprint
Fig. 04 — Every Day Exotic Escape, concept rendering
Kahlúa — Exotic Escape

One more bottle a year, from women 35+.

Objective

Increase usage among women 35 to 45 and add one bottle per year per purchaser.

What we ran

We gave the brand social occasions beyond the holidays. The Every Day Exotic Escape — a 20 × 40 branded oasis — toured home and garden shows, festivals, malls, retailers and spas, alongside a home makeover sweepstakes.

600K
Samples · 200% over goal
+300%
Sales, 125 store appearances
110,000
Names into CRM
14%
Redemption vs. 6% goal
3M+
On-site impressions
17%
Under budget
Pringles Pop N Go Flavor Station on a mall concourse
Fig. 05 — Pop N Go Flavor Station, mall concourse
Pringles — Flavor Station

Twenty flavors, where the day drags.

Objective

Carry the PR message into real places, drive trial of new flavors and build the social following.

What we ran

The Pop N Go Flavor Station — a customized 12 × 12 bar showing all twenty flavors — in malls and airports, with a scripted engagement and negotiated on-site sponsorship benefits.

300K+
Samples distributed
20
Flavors on the bar
12 × 12
Footprint, mall and airport
Fresh Express branded tour vehicle at a retail event
Fig. 06 — Branded retail tour asset on site
Fresh Express — retail tour

Trial at the shelf, event after event.

Objective

Leverage retailer relationships and drive trial on new SKUs.

What we ran

Sponsorship activation and tour marketing on customized branded assets — vehicles, tents, signage, premiums — with email and QR capture at every stop. We ideated the Taste Challenge and the World’s Largest Salad Bar, and are planning the 2026 sales conference expo.

50%
Sell-through per event
100s
Retail events activated
2026
Sales expo in planning
Lands' End Airstream Heritage Tour with shoppers
Fig. 07 — Airstream Heritage Tour
Lands' End — Airstream Heritage Tour

Nine store openings, eight of them the best ever.

Objective

Open nine new store markets and make each opening outperform the last.

What we ran

We identified and activated sponsorships in every new store market, then built the Airstream Heritage Tour to carry the brand through them — ambassador engagement, lead capture and on-site sales.

120
Event days
240,000
One-to-one interactions
70,000
Emails collected
16M
On-site and billboard
12%
Promo codes redeemed
$500,000
On-site retail sales
Street team sampling to commuters during the morning rush
Fig. 08 — Commuter sampling, morning breakfast rush
Kellogg's — RKT and Nutri-Grain

Fourteen markets, thirty-two cents a sample.

Objective

Drive trial of Rice Krispies Treats among 18 to 45s, and put Nutri-Grain in the hands of commuters skipping breakfast.

What we ran

A grassroots sampling blitz in 14 key DMAs — block parties and multi-dwelling units where they lived, office centers and commuter stops where they worked, retailers where they shopped, health clubs, ball games and parks where they played. Nutri-Grain went out during the breakfast rush.

4M
RKT samples
1.7M
Nutri-Grain samples
$0.32
Cost per sample, low end
11%
Under budget
03Telecom and fiber

Broadband sold at the door, market by market.

Fiber, video and voice rollouts are won street by street. We demonstrate the service where people already are — multi-dwelling units, HOAs, block parties, festivals and sponsored events — sell it on the spot, and hand the rest over as qualified leads.

AT&T U-verse

One market, expanded to eight.

Objective

Generate awareness, trial and conversion on Video, Internet and Voice, and drive live sales through grassroots activation.

What we ran

The Refresh Yourself grassroots infiltration concept — service demonstrations and one-to-one selling sessions in targeted neighborhoods every day of the week: multi-dwelling units, block parties, invitation and home parties, concerts and movies in the park, festivals and retailers. Media, sponsorships, sweepstakes and social ran alongside.

AT&T U-verse demonstration vehicle with an open service window showing a TV package
Fig. 01 — Demonstration vehicle, Seeing is Believing
200%
Of sales goal
8
Markets, from one
230M
Impressions in six years
$20M
Incremental sales
CenturyLink — Prism TV

An 18-foot trailer, 220 events.

Objective

Drive awareness of Prism TV and internet service, capture qualified sales leads, and drive incremental sales through grassroots activation.

What we ran

We customized an 18-foot experience trailer and toured it through Colorado Springs and Las Vegas — guerrilla and sponsored events at MDUs, HOAs, concerts, block parties, festivals and sporting events, every day of the week. Photo activation and lead generation ran with the media, sponsorship and sweepstakes plan.

Branded experience trailer with a prize wheel and service messaging at a street event
Fig. 02 — Experience trailer, service demonstration and prize wheel
220
Events activated
70,000
One-to-one engagements
45,000
Sales leads collected
$2M
Incremental revenue
Charter Spectrum

Sixteen events, thirty thousand leads.

Objective

Leverage sponsored events, capture quality sales leads, and drive incremental sales through grassroots activation.

What we ran

Demonstration and education on Video, Internet and Voice at sponsored Midwest events, on branded assets built to increase market penetration — with integrated digital, photo activation and lead generation wrapped around every activation.

Charter Spectrum tent with staff demonstrating TV, internet and phone service to attendees
Fig. 03 — Sponsored event footprint, TV / Internet / Phone demonstration
16
Midwest events
30,000+
Sales leads generated
65,000
One-to-one demonstrations
6M
Quality impressions
UScellular

Sponsorships, actually activated.

Objective

Enhance sponsorship activations, generate leads and registrations, and engage consumers face to face.

What we ran

Sponsorship activation through our lead agency partnership with rEvolution — brand engagement with email and QR capture on customized assets: vehicles, tents, signage and premiums, with fulfillment and inventory held and shipped by us.

UScellular festival activation with a queue of attendees at a branded structure
Fig. 04 — Festival activation, queue managed to the registration station
Hundreds
NFL, MLB, festival and fair activations
All
Events past engagement goal
1,000s
Registrations at select events
QR + email
Capture at every engagement
In market — UScellular
Family in a UScellular photo-op set waving from a branded bench
Fig. 05 — Photo activation, families at the branded set
UScellular branded display inside an arena concourse
Fig. 06 — Venue asset, arena concourse build

Further read-outs are available under NDA.

Several brand-restricted activations are documented but not public. Tell us the category and we will send the closest match.

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