Fourteen years, four thousand events.
American Family needed awareness in its top 19 DMAs and leads it could actually work. We built the sponsorship activation program — branded assets, tour marketing and email capture — and we have run it every year since.
14th year, ongoing
Every footprint is built, stored and shipped by us.
Vehicles, tents, signage and premiums are customized for the sponsorship they land in, from a golf simulator inside a shipping container to a full home-show booth. We hold the inventory between events and handle fulfillment, so the brand never chases its own assets across a season.
A sponsorship is a door, not a logo.
The brand had already bought the audience. Our job is to turn that presence into engagement — a stage, a simulator, a photo moment people queue for — so the sponsorship earns conversations instead of impressions alone.
Email capture is the point of the visit.
Sweepstakes and prize packages give people a reason to hand over an address, and every activation runs an entry mechanic built for it. Leads go back to the agent network as a working list, not a headcount, which is why the program renews.
